Doa Recitation
Welcome remarks: IFEA
Opening Speech: Ts. Dr. Aslizah Mohd Aris, Timbalan Rektor Penyelidikan Jaringan Industry Masyarakat & Alumni, UiTM Cawangan Negeri Sembilan
Guest of Honor Speech: JAKIM / Ministry Level
Launching: Guest of Honour, VIPs, UITM, IFEA & Sponsors
"Halal Integrity in a Global Market: Challenges & Solutions”
Key challenges in maintaining Halal integrity across global markets, including compliance, certification, and supply chain risks, while highlighting practical solutions for businesses and regulators.
Speaker: En. Muhyidin bin Aziz @ Saari, Director of the Halal Management Division, JAKIM
“Why Negeri Sembilan is the Next Halal Growth State”
- Positioning Negeri Sembilan as a Halal hub.
- Halal as an Economic Driver for Negeri Sembilan
- Cluster Advantage: From Techpark@Enstek to HALMAS Industrial Parks
- Opportunities for SMEs in Halal manufacturing and exports.
- Policy direction to support Halal entrepreneurs.
- Land, Incentives & Infrastructure: Enstek as Strategic Halal Investment Zone
- SME Ecosystem in Enstek: Supporting Upstream & Downstream Halal Entrepreneurs”
- Opportunities for SMEs in ingredient supply, packaging, lab services, testing, support services.
Speaker: Negeri Sembilan State Office
This session provides Malaysian Halal manufacturers with practical guidance on export readiness, market entry pathways, and available support. Participants will gain clear insights into export grants, subsidies, trade promotion programmes, and priority overseas markets, with a focus on Halal products.
Speaker: Mr Idzham Abdul Hamid, , Director of Halal, Food & Beverages, Agro-based (HAFBA) Section, Malaysia External Trade Development Corporation (MATRADE)
TBC
Explores how Halal OEM enables scalable production for Malaysian and ASEAN brands while addressing key challenges in certification responsibility, compliance, and risks of brand misuse.
Speaker: Puan Ashley Amanina Mohd Raihan, Halal Consultancy & Advisory, Halal Development Corporation (HDC)
Halal Supply Chain & Local Industry Issues
Potential Sub-topics:
- Raw material dependency: How Malaysia can reduce imports of Halal ingredients.
- Halal logistics: Segregation in cold chain and domestic transport.
- Food service sector: Ensuring integrity in restaurant chains and food outlets.
- SME dilemmas: Certification cost, training gaps, lack of in-house Halal executives.
- QR and digital Halal certificates: Consumer empowerment and fraud prevention.
- Digital Halal management systems for SMEs.
Speaker: Mrs Noorhaina Mohd Noor, VP, Enterprise Solutions, Interstream Sdn Bhd
Scaling Halal Brands Through Franchising: Challenges, Compliance & Global Opportunities!
Scaling Halal brands starts locally. This session explores how businesses can build franchise-ready models, ensure Halal compliance, and expand into regional and global markets. Discover how franchising can drive growth, ensure compliance, and unlock regional expansion opportunities.
Speaker: Mr Akmal Zaman Abu, Principal Consultant, Lamka Advisory
- Registration of Guests, Participants and Media
- Arrival of VVIPs
- Official Launching Ceremony
- Grand Welcome Dinner
- Networking Session
- Cultural Performance
- Photo Session
- Press Conference Session
Doa Recitation
Opening Remark: TBC
Guest of Honor - Speech: Mr Mohammad Faisal Abu Suaib Khan (Director-General of Islamic Tourism Centre)
Recap Day 1 & Introduce Muslim-Friendly Ecosystems
Potential Subtopics:
1. Explores how Muslim-Friendly standards are evolving into a global service benchmark that balances inclusivity, commercial viability, and consumer trust.
2. Shifts the focus from checklists to service design, highlighting what Muslim consumers actually expect across tourism and services.
Speaker: Mr Mohammad Faisal Abu Suaib Khan (Director-General of Islamic Tourism Centre)
Potential Subtopics:
- Shares how global airlines and brands adapt services to Muslim consumers across diverse markets and cultures.
- Examines how global brands balance inclusivity, brand identity, and operational consistency when serving Muslim travellers.
1. Panelist: Dr Ekaterina Rashidin, Founder & CEO of Heritage Go Malaysia Sdn. Bhd.
2. Panelist: Malaysia Healthcare Travel Council (TBC)
3. Panelist: CMH Specialist Hospital (TBC)
Moderator: Madam Adlin binti Masood, Senior Fellow of Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia (USIM)
Potential Subtopics:
- Muslim-Friendly Tourism: Compares how different policy, industry, and cultural contexts successfully develop Muslim-Friendly tourism ecosystems.
- Non-Muslim Majority Economies Winning Muslim Travelers: Highlights how inclusive design and service excellence attract Muslim tourists without religious complexity.
- Building Muslim-Friendly Ecosystems Through Policy & Industry Collaboration: Examines the role of government, industry, and operators in creating sustainable Muslim-Friendly destinations.
- From Facilities to Frontliners: What Makes a Destination Muslim-Friendly: Focuses on facilities, staff training, and service delivery that shape real Muslim-Friendly experiences.
- Clarifies practical needs such as food, prayer access, privacy, and communication—based on real traveler expectations.
- From Check-in to Cabin: Delivering Muslim-Friendly Travel at Scale: Highlights operational best practices in catering, facilities, announcements, and crew training for large-scale travel systems.
Panel Speaker:
1. Panelist (Airlines): Qatar Airways (TBC)
2. Panelist (Hotel): Mr Ismail Hisham Ahmad Zambri, Executive Director of JH Hospitality Sdn. Bhd (Fairfield by Marriott).
3. Panelist (Tourism):
Moderator:
Potential Subtopics:
- Eg: What are the risks of positioning as “Muslim-Friendly” without Halal certification?
the role of standards in strengthening consumer confidence
- standards development and harmonisation
- Implementation challenges within industry
- future direction of Malaysia’s standards ecosystem
- alignment between standards, certification, and industry practices
Panel Speaker:
1. Panelist (Halal): JAKIM (TBC)
2. Panelist (Muslim-Friendly): Mr Mohammad Faisal Abu Suaib Khan, Director-General of Islamic Tourism Centre (ITC)
3. Panelist (Standards Development): Department of Standards Malaysia (JSM) (TBC)
Moderator:
Exploring consumer trends, trust, branding, and growth opportunities in Malaysia’s evolving Muslim-Friendly lifestyle market.
Key Discussion Themes:
- Evolving Muslim consumer behaviour
- Lifestyle branding beyond certification
- Beauty, modest fashion & wellness trends
- Consumer trust and transparency
- Malaysia’s competitiveness in Muslim-Friendly markets
- Future opportunities in regional and global markets
Panel Speaker:
1. Panelist (Cosmetics): Puan Izdihar Mohd Noor, Senior Manager, New Product Development of Simplysiti (CTDK Holdings Sdn Bhd)
2. Panelist (Spa & Wellness): Puan Selinastein binti Mohd Rashid, President of Association of Malaysia Spas (AMSPA)
3. Panelist (Modest Fashion): Emy Yuzliza Yahya, CEO of Prominent Syntax Sdn Bhd
Moderator: Dr. Umi Hamidaton Mohd Soffian Lee, Faculty of Economics & Muamalat, Core-3 Entrepreneurship and Community Service Center of Soft Skills Development, USIM
Potential Guiding Questions:
1. What was the hardest decision your company faced when entering a Muslim-majority market?
2. At what point did Muslim-Friedly become a business strategy rather than a compliance exercise?
3. What Muslim-Friendly practices worked well in one market but failed in another—and why?
4. What are the biggest brand risks companies underestimate when serving Muslim consumers?
5. How do you decide which Muslim-Friendly features are essential versus optional?
6. How do you handle public backlash when expectations from Muslim consumers differ across regions?
7. If you were entering a Muslim market today, what would you do differently based on past experience?
8. What are the biggest operational challenges front-line teams face in delivering Muslim-Friendly services?
9. How do you see Muslim-Friendly services evolving over the next five years?
10. Closing the Muslim-Friendly Experience Gap in Travel & Hospitality: Identifies key gaps in facilities, information, and service delivery across airlines, hotels, and travel providers.
Speaker: Dr. Hisham Sabri, Director of University Centre for Entrepreneurship, Universiti Sains Islam Malaysia (USIM)
Event Ends
Registration for Academic Conference
